Search Engine Web Marketing- The Power of Web Video Marketing

Search Engine Web Marketing- The Power of Web Video Marketing

Article by Richard Mcgregor





Search engine web marketing is an essential skill in the skill sets of any successful internet marketer and increasingly videos are replacing the traditional sales copy letter or what is also called the written sales letter, in online marketing. As a result more internet marketers are coming to realized that internet marketing videos are an effective way to promote their business because of its power and versatility in generating rankings, massive traffic and fast leads quite easily. Numerous studies especially those from The Nielson Company, supported the power and effectiveness of web video marketing. In 2009 the average American watched one hundred and fifty-three hours of TV every month, 131 million viewers watched video on the internet and spent about three hours watching videos online per month and they are watching from work are home. And what’s alarming but extremely exciting is that thirteen million four hundred thousand Americans watched videos on their mobile phone and spend on average about 3 1/3 hours per month doing this.

Are you seeing the power of online video marketing or web video marketing as a search engine web marketing tool yet? Good, then read on further. So why are web video marketing shifting the online marketing paradigm? Web videos are an effective search engine web marketing tool because of what they can do and the impact they can have on the market and customer in a passive way.

The key to making effective web videos for your marketing campaign lies in the following:

-How you sell yourself to your viewers-how you sell your video concept-how you sell your niche or the business area that you’re in. So how do achieve all this.

. I. Try removing obstacle and communicating benefits. What do I mean by this? Well removing obstacle simply means that you are making your viewers feel that the answer to their problems is accessible to them and not difficult to come by. While at the same time you are communicating to them the benefits they will receive for using your product.

II. People have short attention span and are easily distracted so reading and scrolling down long sales letter is a lot of work and energy. Give them an infomercial and they are hooked watching for half an hour watching in five minutes chunks. And that’s what a sales video is like, an infomercial.

III. It affects both the viewer visual and auditory senses at the same time. That’s powerful and effective because if what we see we like, then we’d want to have, right?

IV. Finally, web videos are very effective because it’s passive and stealth nature. Your viewers get the impression that they have to do nothing but just show up at the computer screen and do nothing else because the video does everything else… that’s right, they have to do no work because this letter reads itself, hence its passive intruding nature. Believe me that is very effective.

And that’s why 53% of all web traffic in 2009 is video. Here is a list of uses of web videos an effective search engine web marketing tool:

* They can be used to make sales

* build customer relationship

* Training for your team

* turn into high-end products

* get traffic and leads

* enter more and unreachable markets faster

* create a membership website

* Conversion rate is extremely high

Types of videos

If you are using web video in your search engine web marketing campaign then it should be of three types, if you really plan on giving value to your viewers, customers and by extension the internet community.

These three types are:

* Marketing videos

Marketing videos are your straight unadulterated sales video where your sole purpose is to make the sale and convince your viewers to buy your product. And you shouldn’t be afraid or hesitant to sell, because that’s why you’re an internet marketer, you’re trying to sell something and get paid today.

* Paid educational videos

Paid educational videos is the process by which you are educating your viewers but at the same time you are reselling the idea, niche, or concept that you are in while delivering a product that will answer and solve their problems.

* Free educational videos

This is rich content based information that you’re sharing free of charge with your viewers but subtlety trying to sell your product even while educating them.

Now that you’ve got an insight into the power of web video marketing as an essential search engine web marketing tool you should go out and include web videos as a cornerstone in your marketing campaign and be among the pioneering 1 percent elite group of internet marketer who are exploding their business online through the power of web video marketing.

About the Author

Richard McGregor is an online marketing entrepreneur facilitating entrepreneurs to realized their dream of owning a wealthy home business If you are new to internet marketing and want to be up-to-date with the latest tips, and strategies to building an online business then visit our blog at: http://realtimeaffiliatessecrets.info/affiliate-blog/

www.DotComSecrets.com Internet Marketing Secret #1 Create a System Outline. Clip from presentation given by Russell Brunson at the 12 Month Internet Millionaire Workshop in Salt Lake City, UT in February, 2008.




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